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1 Major Promotion Tools of IMC Adopted from Kotler and Armstrong (2011) | Download Scientific Diagram
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Marketing: An Introduction Integrated Marketing Communications: Advertising, Sales Promotion, and Public Relations Chapter Thirteen Lecture Slides –Express. - ppt download
BizKhmer Media - The five major promotion tools are defined as follows: • Advertising. Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. •
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